loss leader

英 [ˈlɒs liːdə(r)]

美 [ˈlɔːs liːdər]

低价出售的商品；亏本出售的商品；招揽顾客的廉价品
n.  低价出售的商品; 亏本出售的商品; 招揽顾客的廉价品

经济

柯林斯词典

• （为吸引顾客而）亏本出售的商品
  Aloss leaderis an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other goods at the same shop.

英英释义

noun

• a featured article of merchandise sold at a loss in order to draw customers
  Synonym:drawing cardleader

双语例句

• For many Michelin star restaurateurs, the restaurant is a loss leader whose fame allows the chef to charge high speaking or private cooking fees; others start lines of premade food or lower priced restaurants.
  很多米其林餐厅其实都是在赔本赚吆喝，它的名声使大厨能够赚取很高的私人烹饪费，还有些米其林餐厅则做起了低成本的配套食品和低价餐厅。
• This loss of empathy is not necessarily bad for a leader, to a point.
  从某种角度而言，失去同情心对领导者来说未必是件坏事。
• Even though a primary leader may be disgraced, or the loss of a leader to sickness or death may come as an upsetting blow to the organization, the true leadership network stays intact.
  即使主要领导者因丑闻而名誉扫地，或者身患疾病，甚至不幸亡故，导致公司整体遭遇重创，但其核心领导体系可以毫发无损。
• Loss leader selling policy
  特价品销售政策损失
• Japanese Prime Minister Taro Aso accepted responsibility for the LDP's loss and announced Monday that he is resigning as the party's leader.
  日本首相麻生太郎星期一宣布对自民党选举失利负责，他将辞去该党领导人一职。
• Music videos have long been a loss leader intended to drive sales of records and singles.
  长期以来，音乐视频一直就是亏本搭售的产品，主要作用是推动唱片和单曲的销售。
• But managers can actually turn the loss of a rule-breaking leader into a positive, says Lisa Penney, a professor of industrial organizational psychology at the University of Houston.
  但事实上，管理层完全可以将违规领导者造成的损失转变为积极的影响，休斯顿大学（theUniversityofHouston）工业与组织心理学教授丽莎•佩妮说。
• It is unwise to go in with "loss leader" prices.
  以“低价倾销吸引顾客”进入市场是不明智的。
• NEW YORK-Back in the simpler, more innocent mid-1990s, Internet searches were seen as a loss leader.
  在90年代中期，互联网搜索业务并不被看好。
• Companies shift power at the top all the time, but research suggests that the sudden loss of a leader affects a company differently than a smooth transition, such as a successfully orchestrated succession plan.
  公司高层的权力更迭本不足为奇，但研究表明，与周密策划的继任方案等平稳过渡相比，领导者突然离职将给公司带来非同寻常的影响。